“Bringing healthy food to the people.”
It’s a simple phrase and philosophy. And physically, it’s something that trucks do all the time. But this story is about one particular truck, one whose mission of bringing healthy food means a bit more. This story is about the Fresh Truck.
Right now the Fresh Truck’s gears are in motion! This healthy mobile food market aims to serve Boston neighborhoods with fresh and affordable fruits and veggies … a luxury that not all neighborhoods mutually share in. As it operates in a retrofitted school bus, this Truck is more than just another hip addition in the modern-day food truck frenzy; it’s a solution to a much larger problem.
Like many places throughout the world, Boston exists as one city vulnerable to the issue of food accessibility, in which neighborhoods lack basic access to healthy and fresh foods.
It’s this issue that contributes to obesity, diabetes, and the overall correlation between neighborhoods and poor health … the idea that your zip code can impact the state of your health! And it’s this unfortunate connection that forces many parents to buy their groceries at the closest bodega, feed their families foods that are filling first, and fail to provide the necessary nutrition everyone needs.
So for those living in a neighborhood that lacks the local Trader Joes, Whole Foods, or even your most basic supermarket, the Fresh Truck IS the answer. And to think that this large idea all happens within the realm of an old, raggedy bus, which can now be found throughout Boston during the week!
The Truck runs on Monday in Roxbury Crossing, Thursday on Tremont Street, and Friday again in Roxbury Crossing. And if you’re looking to donate, or just stay FRESH, more info can be found on the Fresh Truck’s website.
We love the Fresh Truck as a true grassroots effort in the True Food Movement, and hope that others are inspired by the efforts in Boston to create a Fresh Truck program in their city!