I did a little happy dance when I saw this article in the Boston Globe. Residents who receive food stamps in Western Massachusetts will be able to buy fruits and vegetables at a 30% discount.
This is huge!
People with tight budgets have every right to complain about the higher cost of healthier food. I cringed when I watched a family of four in Food, Inc. try to sort out healthy food at the grocery store. The daughter wanted to buy an apple but the family couldn’t afford it with the limited resources they had. They bought junk food instead. For the Mom calories were more important than quality.
So if tomatoes and carrots and grapes cost the same or less than a bag of potato chips, the hope is that families will choose the fruits and veggies. This is a $20 million project affecting 50,000 households and the experiment will run over a period of 15 months. If it works, it’ll get rolled out to other parts of the country!
Woo hoo! So if you’re living in Western Massachusetts and you receive food stamps or know someone who does, please encourage them to eat more produce. The fate of the entire rest of the country could literally lie in their pantries.
What do you think about this program? What do you hope the outcome will be?