There was an explosion of cupcake cafes, cookbooks and TV shows; all in worship of the humble cupcake. The portable cakelettes went from kiddie food to gourmet. Purchasing a dozen cupcakes for five bucks at the grocery store was no longer good enough, each cupcake needed to be lovingly made, separately boxed and marked up by about 1,000%.
As the trend (and a few cupcake chains) died off, we looked for the next big thing. Macarons surged, those colorful, sophisticated cousins to whoopie pies, but now all signs lead to gourmet donuts. If my Instagram feed is any indication you need to eat at least two a day, preferably with either lavender or bacon incorporated into the artistry.
According to the Washington Post, donuts are no longer seen as a breakfast food. Americans are shunning sugary choices in the morning for healthier fare. But donut sales are up, morphing into a treat to be enjoyed just about any time of day. USA Today has some staggering statistics. Americans eat more than 10 billion donuts per year or about 31 donuts per person. (WOAH!)
Perhaps your next dinner party will feature donuts as the dessert? The thought makes me shudder, but then there was that time I gave my husband a pile of donuts with a candle in it for his birthday one year. He was quite happy.
Why Bakeries Make Sense
Opening a fad store could be a good thing. Take your money while the trend is hot and then move onto the next hot item. From a venture capital point of view it’s all about the timing, and making sure you’re ahead of the looming downward curve. But from a neighborhood perspective let’s just stick with bakeries ok? Maybe you can specialize in bread with a few treats, or maybe you can focus on pastries and desserts, but offer a variety so you can take advantage of trends but not be beholden to them.
What do you think? Should our neighborhood storefronts only sell one thing? Or should we offer a variety to the masses but push food trends as they arise? Do you think donuts are more than just a breakfast food? What do you think is the best for our communities?
- Top Food Trends for 2015
- History of Cake, from Origins to Whoopie Pies
- Everyday bread: 5 Ingredients Easy to Make